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White Paper: The Ultimate guide to understand how HCPs are using Social Media platforms

The way in which HCPs utilise social media channels to engage and collaborate is constantly evolving as new platforms emerge and current ones develop. Understanding your HCP customers’ behaviours online enables you to ensure your HCP digital engagement activities resonate.

In this white paper we explore some of the different behaviours HCPs are displaying within platforms like Twitter, TikTok, YouTube and Koo and offer suggestions on what this means for pharmaceutical companies and the ways in which they can support their HCPs via these channels.