Immunology
HCP online insights inform pharmaceutical advisory board
The Challenge
Gaining informed insights about HCP conversations
Our client, a top-5 pharmaceutical company, approached CREATION.co when they were planning for an advisory board in the immunology and inflammation therapy area. The client’s goal was to maximize the effectiveness of their advisory board by learning about healthcare professionals’ current ideas and perspectives before designing their sessions.
The Solution
Real-time HCP tracking insights
CREATION Pinpoint, which tracks more than 3M digital profiles of healthcare professionals (HCPs) worldwide, was used to study online conversations of HCPs in the US market.
Insights from CREATION’s study were used by our client’s medical director to inform the planning of a successful advisory board, including:
- Selection of advisory board participants
- Attitudes to products, to inform discussion
- Relevant areas of unmet need, to explore in sessions
The Outcome
Identified and engaged with influential HCPs
Since our client began by learning from the unprompted conversations of thousands of healthcare professionals, they were able to develop a picture of customer needs before designing their advisory board sessions. The result was a highly focused advisory board in which the group of HCPs involved confirmed evidence and provided rich personal perspectives. The client team came away with clearly articulated insights on clinical practice, communication, and digital media.