Understanding the online scientific conversation and influencer network
A top 20 pharmaceutical client wanted to understand just the scientific conversations of healthcare professionals (HCPs) online discussing diabetes, to map the global Digital Opinion Leader (DOL) network and understanding the impact or their influence.
Analysed global conversation and mapped global DOL network
Using CREATION Pinpoint to classify and filter the conversation, we analysed the HCP authored scientific content in relation to diabetes globally over a 9 month period. We highlighted how HCPs currently engage with trial and educational content and identified 111 global digital scientific leaders specifically based on the client’s business objectives.
Identified and engaged with influential HCPs
Supported by our insights, we worked with the client to:
“We chose CREATION.co because of the value that their innovative tools and resources could provide us to enhance our data analytics approach to medical information. The findings from these projects have been impactful to the business and led to actionable insights.”
- A client in neuroscience in the US