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2024

Raising Awareness and Advocacy for an Underperforming Drug in Multiple Markets

The Problem

A client’s product wasn’t performing well so they wanted to raise awareness and advocacy of their product across eight markets

The Solution

Despite several markets being unconvinced of public conversation, we analysed the online conversations of a number of eHCPs and identified what was important HCPs, why they prescribed drugs and what they saw as the opportunity / place for this product

Key Outcomes

Helped them with their content strategy
Empowered the team with insights to engage with HCPs
Targeted GPs in Netherlands

Five women are the leading DOLs in Women’s Health advocacy and excellence

Looking at the top 5 DOLs influence the women's health HCP conversation online

By Mary Kangley

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RSV 2.0 – What eHCPs think following recent launches

What HCPs are saying and caring about within the evolving RSV landscape.

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How pharmacists use social media

Uncovering 3 key ways pharmacists use social media by analysing their online conversations

By Eden Daniel and Doménica Carpio

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White Paper: The barriers facing RSV vaccine launches

Never before seen insights from HCPs' online conversations in RSV

29.09.2023 | Article

eHCPs across the globe participate in the T2D online conversation

eHCP conversation was detected in more than 170 countries discussing type 2 diabetes

By Alexandra Maria Chatziioannidou

29.09.2023 | Article

eHCPs raise awareness of the impact of diabetes on mental health

eHCPs facilitate a broader conversation relating to diabetes - including mental health...

By Aman Jandu

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