Raising Awareness and Advocacy for an Underperforming Drug in Multiple Markets

The Problem

A client’s product wasn’t performing well so they wanted to raise awareness and advocacy of their product across eight markets.

The Solution

Despite several markets being unconvinced of public conversation, we analysed the online conversations of a number of eHCPs and identified what was important HCPs, why they prescribed drugs and what they saw as the opportunity / place for this product

Key Outcomes

  • Helped them with their content strategy
  • Empowered the team with insights to engage with HCPs
  • Targeted GPs in Netherlands

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