2024
Social Media Strategy to Increase Global Share of Voice
The Problem
In order to revitalise their brand leadership, the client needed to develop a comprehensive strategy by channel for their social media presence.
Despite being a leading provider, the client’s main competitor had a significantly larger share of voice online.
The Solution
Provided an in-depth understanding of health stakeholders’ views and digital behaviours to inform a holistic and humanistic audience-based strategy.
We looked at the online data to provide our client with a holistic and humanistic understanding of their audience.
We studied 4 key stakeholder groups and their activity 6 core channels analysing over 1.6M social media posts.
Analysed over 1.6M social media posts
Key Outcomes
- Competitor analysis – showed how competitor was reaching audience through customer service + innovation
- How focused clinical activity was on different channels (insta 50%, LinkedIn 80+, TikTok / YouTube 90+)
- Showed where and how the client could support equality issues
