Communication has always been a vital component of public health strategy; however, social media has democratised it such that we are experiencing an “infodemic”. This makes it very challenging for stakeholders to discern which messages are true. We work with you to identify health misinformation shared online on a global scale, determining which poses a direct threat to public health.
By leveraging our unique technology CREATION Pinpoint®, you can quickly learn about potentially dangerous fake news events relevant to your product and plan an appropriate intervention or response. Every month, we are tracking the healthcare professional (HCP) conversation relating to current and relevant health topics, helping you stay up-to-date.
Using various channels, HCPs play a powerful role in amplifying truth within their online follower networks on social media. As such, when we support you to work with HCPs, you can play a vital role in helping to address misinformation and fake news.
Understanding who the medical community is being influenced by and what they share online is of great benefit, but for the sake of the healthcare industry, including patients, we all have a role to play to help address this information when it is incorrect. Please get in touch to find out how you can help ensure the overabundance of online health information shared is accurate.
