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15.01.2013

Creation Pinpoint® Provides Window on Doctors’ Online Conversations

A CREATION Press Release

London, January 15, 2013– Creation Healthcare today launches Creation Pinpoint®, the world’s first social media monitoring tool dedicated to studying public conversations among healthcare professionals (HCPs).

The new tool shows the most influential and active HCPs mentioning any drug or indication. Users of Creation Pinpoint® can see profiles of individual doctors, discover what they are saying, and review conversation themes as they emerge, through an online dashboard. They may also opt to receive email alerts as soon as HCPs mention specific keywords.

Developed  by  Creation  Healthcare  in  close  collaboration  with  a  top-­5  global  pharmaceutical company,  Creation  Pinpoint®  has  already  provided  new  marketing  insights  to three  major pharmaceutical  brands  which  have  run  pilots  over  the  past  three  months.  The  pilots  each tracked  worldwide   conversations   among  doctors   on   social   media channels   including Twitter, blogs  and  open  forums.

Creation Pinpoint® is built on a well-established platform that is already one of the world’s leading social media monitoring tools,Brandwatch, and adds a vast database of manually-verified social media profiles of healthcare professionals.

“With Creation Pinpoint®, pharmaceutical brand teams can now identify precisely which healthcare professionals are talking about their brands or therapy areas, anywhere in the world, and track the influence that these have on each other,” said Creation Healthcare CEODaniel Ghinn. “This new tool opens up a new field of opportunities for healthcare marketers.”

About Creation Healthcare

Creation Healthcare is the research and training consultancy to the healthcare industry for the digital age, advising the world’s largest pharmaceutical and healthcare organizations.

Established in 1998, the company has offices in London, New York and Tokyo, and the company’s consultant team spans 20 countries.

For more information about Creation Pinpoint®, see http://creationpinpoint.com(fromMonday, January 14) or attend the Press Preview Webcast on January 14 (see below).

Press Preview Webcast, Monday January 14

A live press preview webinar will be hosted by Creation Healthcare CEO Daniel Ghinn on Monday, January 14, 2pm GMT where Creation Pinpoint® will be demonstrated. For an invitation please contact press@creationhealthcare.com or call +442078493167.