On-demand Webinar: Pharmaceutical brand planning

As the behaviours of healthcare professionals (HCPs) are changing in the digital age, some pharmaceutical companies are adapting their tactics by learning from customers’ online conversations. Discovering which HCPs are influencing vast networks of professional peers, setting the agenda for professional discussion, and even shaping policy decisions, has enabled innovative brand teams to utilise the insights from their HCP social media market research to produce insight-led customer engagement.

This webinar will help you understand how insights from online healthcare professionals can transform
your brand planning effectiveness.