On-demand Webinar: Pharmaceutical brand planning

How insights from online healthcare professionals can transform your brand planning effectiveness.

As the behaviours of healthcare professionals (HCPs) are changing in the digital age, some pharmaceutical companies are adapting their tactics by learning from customers’ online conversations. Discovering which HCPs are influencing vast networks of professional peers, setting the agenda for professional discussion, and even shaping policy decisions, has enabled innovative brand teams to utilise the insights from their HCP social media market research to produce insight-led customer engagement.

This webinar will help you understand how insights from online healthcare professionals can transform
your brand planning effectiveness.

In this webinar, you will discover how HCP insights can inform your:

  • Content planning
  • Congress tactics
  • Partnerships
  • Relationship with Digital Opinion Leaders

Register to watch a replay of the webinar or attend one of our weekly showings:


Complete the form to access this on-demand webinar

Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.