The Problem
Our client had a product in a competitive field with new data out from competitors at a key congress.
They recognised that they didn’t truly understand what really mattered to influential HCPs online in their field of oncology.
The Solution
With our insights from monitoring the online HCP conversation before, during and after the congress…
…they were able to identify and bring together DOLs and identify a common area of need and passion beyond the medicine
Key Outcomes
Client was able to mobilise a movement led by HCPs to advocate for better access to oncology treatment for elderly patients.
20.02.2024 | Article
Looking at the top 5 DOLs influence the women's health HCP conversation online
By Mary Kangley
09.02.2024 | Webinars
What HCPs are saying and caring about within the evolving RSV landscape.
08.02.2024 | Article
Uncovering 3 key ways pharmacists use social media by analysing their online conversations
By Eden Daniel and Doménica Carpio
27.11.2023 | Whitepaper
Never before seen insights from HCPs' online conversations in RSV
29.09.2023 | Article
eHCP conversation was detected in more than 170 countries discussing type 2 diabetes
By Alexandra Maria Chatziioannidou
29.09.2023 | Article
eHCPs facilitate a broader conversation relating to diabetes - including mental health...
By Aman Jandu
21.02.2024 | Case Study
Discovering what HCPs found important and what they saw as a opportunity for this product
21.02.2024 | Case Study
Increasing a client's online share of voice through listening better to the voice of HCPs
21.02.2024 | Case Study
Building an omnichannel strategy including DOLs for a vaccine in infectious disease
21.02.2024 | Case Study
Differentiating their product in a competitive market by partnering with DOLs in oncology
25.08.2023 | Case Study
An interactive DOL playbook was developed & designed, providing guidelines for global teams
13.07.2023 | Case Study
PAG collaboration led to first ever Twitter Spaces event during drug launch
