2024
Oncology
Oncology
Building a DOL Partnership to Differentiate in a Competitive Market
The Problem
Our client had a product in a competitive field with new data out from competitors at a key congress.
They recognised that they didn’t truly understand what really mattered to influential HCPs online in their field of oncology.
The Solution
With our insights from monitoring the online HCP conversation before, during and after the congress…
…they were able to identify and bring together DOLs and identify a common area of need and passion beyond the medicine
Key Outcomes
Client was able to mobilise a movement led by HCPs to advocate for better access to oncology treatment for elderly patients.
