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05.11.2020 | Insight

Women Supporting Women: Women In Medicine Month a Social Media Success

By Mary Kangley

September marked the annual American Medical Association’s (AMA) Women In Medicine Month. This year’s theme was defined as “Women in Medicine: Advancing Equity, Creating Change”.  An official hashtag (#WIMMonth), educational webinars, research grants and outreach events were hosted in collaboration with AMA across social media and in American hospitals and societies. Throughout the month, there were over 18,000 healthcare professional (HCP) authored posts globally relating to women in medicine on Twitter alone (more than double than the month before).

Beyond this month and campaign, HCPs continually join together to be vocal around the topics and issues they’re passionate about in a public, online forum, including race inequality and mental health.

Celebrating Women

The aim to celebrate women HCPs throughout the month was certainly achieved with thousands of posts dedicated to sharing the successes of females in medicine. As is seen throughout #MedTwitter (a tag used to collate conversations of medical topics on Twitter), HCPs across specialties took time to highlight their departments and the contribution of women to advancing science and medical care. Examples include #WomenInNephro and surgeons using the tag #ILookLikeASurgeon alongside images of the females in hospital departments.

Advancing Equity

Beyond celebrating each other, HCPs used the platform of Women In Medicine Month to call out inequalities in their workplace. From medical students to fellows and professors, HCPs shared their perspectives and called out discrimination they had experienced or observed.

In 2019, a WHO report found that across 104 countries, women make up an estimated 67% of the healthcare workforce, yet systematic differences exist as women tend to be in lower ranking and paid positions, such as nursing and midwifery. While there is an increasing number of young women entering the medical field, a pay gap still exists as women are paid approximately 22% less than men. There are multiple factors that may partially explain the pay gap, including differences in working hours and occupations, but WHO states that there remains a portion without explicit reason.

HCPs throughout this month used social media platforms to publicly call out these disparities as they experience them. The tag #PayHer was used 184 times by HCPs in the month, often alongside others such as #PromoteHer and #CiteHer – driving the case that #HerTimeIsNow!

#WiMMonth also gave women space to illuminate and challenge bias they had observed in the workplace. Hundreds of posts were published from women in a spectrum of roles, specialties and seniority sharing from their own perspective, continually uplifted by their peers in the online community.

Creating Change

The month was more than raising awareness as HCPs teamed together to incite change in the medical field: HCPs drew attention to change in progress whilst exposing room for greater transformation in their workplaces.

In addition to overarching areas for change such as pay disparity and bias, female HCPs highlighted more specific issues they faced. One such matter is that of mothers in healthcare. Mothers shared the struggle they face, with one surgeon explaining the elevated difficulties as a result of the COVID-19 pandemic.

There’s no denying that the pandemic has impacted every sphere of life and female physicians and healthcare providers took this opportunity to commend their own contributions to the fight on the frontline.

Real change happens one step at a time

Ultimately, September was a successful and positive month of women supporting women, men celebrating their female peers and all healthcare professionals calling out gender bias and inequality in the workplace. As a woman in the healthcare industry myself, it’s inspiring to see so many intelligent and strong females shouting about the causes they believe in online, especially when that cause is themselves. While Twitter provides a perfect space for medical education and scientific discussions, the communities that can be developed alongside that are second to none, creating a positive space to induce change. The aim of the month was to advance equity and create change, and the HCP online conversation throughout the month certainly reflected these goals.

This month showed what is possible to achieve in an online network and the impact it can have to encourage offline discussions and change, and there is no reason the conversation should stop, or at all slow down. Women shall continue to honor and build each other up, and fight for equality in their workplaces. In the words of Ruth Bader Ginsburg, “Real change, enduring change, happens one step at a time.”

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Meet the Author

Mary Kangley

As a Health Insights Consultant Mary is passionate about telling stories with data from online healthcare conversations. Her work is guided by a background in human and cyber-psychology providing a curiosity to understand what HCPs think. As a keen music fan, Mary’s greatest pride is her Spotify playlists that are continually growing as she makes new discoveries.

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