White Paper: The response to virtual congress meetings

Since the outbreak of COVID-19, we have observed a large overall increase in the total number of posts online from HCPs. However, there was often less online engagement from HCPs at congress during 2020. 

We set out to learn what was and wasn’t successful for HCP social media engagement during virtual congress meetings and the lessons we could learn.

This white paper includes:

• 5 lessons from the impact of congress going virtual on HCP conversations 
• 3 key lessons for pharma to engage with HCPs at virtual congress meetings 
• 5 HCP social media ‘mosts’ from ASCO 2021

Discover and more in our 2021 virtual congress white paper, by filling out your details.