The first edition of this ebook, in 2012, outlined a methodology for the industry to identify, engage and activate emerging healthcare professional (HCP) Digital Opinion Leaders (DOLs). Twelve years later, it has been tried, tested and proved many times over by pharmaceutical innovators, leaders, often with support of the CREATION team informed by the AI-based technology platform CREATION Pinpoint®.
Today, the social platforms may have changed and our tools strengthened by the analysis of billions of HCP social media posts, however, the principles of meaningful engagement informed by better listening remain the same to drive better health.
If you are an innovator or pioneer leading the change in how the healthcare industry engages with HCPs in the digital, multichannel and omnichannel age, this white paper is for you.
Fill out your details to receive your copy of the Activating Digital Opinion Leaders eBook today.
Raising Awareness and Advocacy for an Underperforming Drug in Multiple Markets
Social Media Strategy to Increase Global Share of Voice
