By Laura Marsh 
Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease. You can find the most up to date insights, and the archive, on our Respiratory Tracker landing page.
Between August and September, the overall level of UK HCP online conversation in respiratory disease gradually began to rise again after last month’s decline in conversation. COVID-19 is still taking a back seat in HCP discussions, with the biggest talking point this month being the annual #AskAboutAsthma campaign which ran from 14 – 20 September.
The most frequently used hashtag by UK HCPs discussing respiratory disease during the month, #AskAboutAsthma is a London-based campaign to encourage small steps to help improve the quality of life for London’s children and young people living with asthma.
76 UK HCPs engaged with the #AskAboutAsthma initiative, including notably, a paediatric nurse, Sara Nelson, who was particularly active this month with much of her content relating to this campaign.
Most active UK HCPs in the respiratory disease conversation this month:
The variety of roles present in the UK HCP #AskAboutAsthma conversation brought different perspectives and content focuses, all aligned under one initiative. Nurses like Kath Evans, the second most active HCP this month, often shared posts empathising with patients, carers and families and offered practical solutions in this way.
important reflections @IlesDr ‘so many family are focused on making the ‘day to day’ work, #asthma meds can become easily forgotten’ collaborations with Local Authorities & @ADCStweets should prioritise Hospital/PCN based social workers #AskAboutAsthma @EastLondonHCP @HealthyLDN
— 🌟 Kath Evans RGN RSCN 💙💛 (@KathEvans2) September 16, 2020
Doctors and those in more clinical roles tended to bring a more scientific approach to their content. For example, another influential author this month, General practitioner Mark Levy’s posts focused on clinical guidelines, asthma control and mortality rates.
New London #asthma standards launched today#AskAboutAsthma @ginasthma @PCRSUK @rcgpfirst5 see https://t.co/qTPzg0u41F
— Dr Mark L Levy (@bigcatdoc) September 16, 2020
Each month, we track the HCP conversation relating to respiratory disease and this month we have seen UK HCPs using Twitter as a platform to raise awareness of asthma and encourage engagement with national health initiatives.
You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights.
- This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 August and 20 September 2020, using CREATION Pinpoint®.
- Between 21 August and 20 September 2020, there were 4,383 UK HCP mentions of respiratory disease and related terms, from 1,740 unique UK HCP authors.
