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02.12.2020 | Tracker

Top 50 Pharma Tracker: Vaccine success dwarfs all other conversation

By Mary Kangley

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

November’s Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

December
Rank
November
Rank
Company
Name
Total
Mentions
Account
Mentions
Account
Retweets
11Pfizer59,3508,073187
22AstraZeneca9,0031,89738
33Johnson & Johnson2,1111,081134
44GSK93122038
56Sanofi77518863
613AbbVie69366010
77Regeneron5481506
812Abbott40935114
95Gilead391924
1011Roche37215944
1110Novartis33723226
1215Bayer3151448
139MerckandCo28118974
148Lilly2171005
1516NovoNordisk20114131
1617Amgen16910413
1714Biogen133381
1825Teva12411132
1918Boehringer11710514
2021BMS1058922
2123Fresenius947519
2232Chugai8231
2331Otsuka7243
2420Takeda614715
2524UCB544223
2626MerckKGaA52428
2735Alexion52203
2828CSL49487
2939Vertex45450
3019Servier42211
3122Ipsen28170
3229Mylan2880
3327Allergan2610
3430Menarini19123
3533DaiichiSankyo1990
3634Astellas19120
3736Bausch1730
3837Eisai820
3940Sun320
4038Grifols200
4150Yunnan Baiyao100
4250MitsubishiTanabePharma000
4350JiangsuHengrui000
4450Ono000
4550Endo000
4650Meiji000
4750Aurobindo000
4850Sino000
4950Shanghai000
5050SumitomoDainippon000

November’s insights from HCPs mentioning Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by healthcare professionals (HCPs) on Twitter during November 2020 were Pfizer, AstraZeneca, Johnson and Johnson (J&J), GSK and Gilead.

Top 50 Pharma discussed online

November was a big month as the first successful phase III trial results were announced for Pfizer’s COVID-19 vaccine with BioNTech. The volume of posts from HCPs about top 50 pharma companies throughout the month boomed to 41,775, nearly doubling since October. There were almost 30,000 posts mentioning Pfizer, 6 times as many as the next most discussed company, AstraZeneca.

The most shared links by HCPs gave further information on Pfizer’s vaccine results:

  1. The STAT News report from Pfizer and BioNTech’s early data was shared the most by HCPs: 269 times.
  2. HCPs also shared Pfizer’s own press release announcing the trial’s success.
  3. The New York Times article was the third most shared story in the month, also on the topic of Pfizer’s vaccine.

Later in the month, upon the data release, HCPs shared news of AstraZeneca’s positive vaccine results of 70% efficacy. They noted the specifics of dosing and storage.

Top 50 Pharma discussed online

COVID-19 discourse increased by 128% from last month, making up over 75% of the overall conversation about top 50 pharmaceutical companies. HCPs nevertheless continued to share news from pharmaceutical companies not relating to the pandemic, including cancer awareness from J&J and news on Biogen’s Alzheimer’s drug.

CREATION.co continues to analyse online HCP conversation on a variety of topics including virtual congresshealthcare changes since the pandemicproduct development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

  • In November 2020, CREATION Pinpoint® identified 41,773 healthcare professional (HCP) authored tweets from 16,149 individual HCPs mentioning a top-50 pharmaceutical company (according to revenue). 
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 pharmaceutical company between November 1st and November 30th 2020.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (eg. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen. In November, 649 of these posts mentioned Janssen.

The Top 50 Pharma tracker archive

View all articles >

Meet the Author

Mary Kangley

As a Health Insights Consultant Mary is passionate about telling stories with data from online healthcare conversations. Her work is guided by a background in human and cyber-psychology providing a curiosity to understand what HCPs think. As a keen music fan, Mary’s greatest pride is her Spotify playlists that are continually growing as she makes new discoveries.

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