By Laura Marsh 
Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease. You can find the most up to date insights, and the archive, on our Respiratory Tracker landing page.
This month, between November and December, the volume of UK HCP online conversation in respiratory disease remained almost entirely below the average level (of 128 posts per day) from previous months. Although the volume of conversation may be decreasing at this time of year, there are still valuable insights to be drawn from some ongoing themes in this conversation.
The Twitter accounts most frequently mentioned and shared by UK HCPs in the context of respiratory disease during the month were 3 organisations: British Thoracic Society (@BTSrespiratory), Asthma UK (@asthmauk), and Intensive Care Society (@ICS_updates). Each of these accounts was mentioned regularly throughout the month, with the last two days of the tracking period seeing a sharp increase in posts mentioning all three accounts.
UK HCP posts mentioning British Thoracic Society and Intensive Care Society focused heavily on the collaborative release of their new guidance outlining the updated respiratory support pathway for non-critical COVID-19 patients in hospitals. Healthcare professionals reacted positively to this publication, describing the guidance as “important”, “great to see” and “very helpful”.
Important new guidance 👇👇👇from @BTSrespiratory & @ICS_updates on respiratory support for patients with COVID outside ICU – in Respiratory Support Units and Respiratory Wards https://t.co/1gFTZgMn6W
— Dr Stephen T Webb (@stephen_t_webb) December 15, 2020
UK HCPs shared resources and informative posts from Asthma UK throughout the month, focusing on a variety of topics including inhaler best practice and managing uncontrolled asthma symptoms. The organisation was also mentioned alongside British Thoracic Society in the context of a historic court ruling that air pollution in London contributed to nine-year-old Ella Kissi-Debrah’s death in 2013.
A landmark case for lung health – coroner rules that air pollution contributed to Ella Kissi-Debrah's death. https://t.co/DOghfCLRDm @lunguk @asthmauk @rosamund_ElsFdn @BTSrespiratory @EuropeanLung
— Dr Nick Hopkinson (@COPDdoc) December 16, 2020
You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights.
If you would like to dig deeper into what we have seen this month then please do get in touch.
Methodology
- This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 November and 16 December 2020, using CREATION Pinpoint®.
- Between 21 November and 16 December 2020, there were 2,497 UK HCP mentions of respiratory disease and related terms, from 1,250 unique UK HCP authors.
