Articles by Cameron Bassindale

24.11.2023 | Article

eHCPs are overwhelmingly against charging for the use of X

eHCPs express their opposition towards Elon Musk's decision to begin charging X users

By Cameron Bassindale and Jamie Doggett

22.11.2023 | Article

Respiratory tracker: World COPD Day causes large spike in the online respiratory…

Bringing you the latest insights into eHCPs respiratory related conversations online

By Cameron Bassindale

11.01.2024 | Webinars

What to expect in 2024

The learnings from 2023 shaping innovations in pharma HCP engagement

By Daniel Ghinn and Cameron Bassindale

26.10.2023 | Article

The online behaviours of Japanese eHCPs are distinct

Looking at the online behaviour and peer interactions of Japanese HCPs on X (Twitter)

By Cameron Bassindale

22.10.2023 | Article

Respiratory tracker: HCPs highlight health inequalities and defend GPs’ asthma testing

In October 2023 we analysed 2,856 posts from 1,204 eHCPs.

By Cameron Bassindale

29.09.2023 | Article

GLP-1 agonists and SGLT2 inhibitors commanded the most attention from eHCPs globally

In T2D, 13 products have been mentioned more than 100 times by HCPs on social media

By Cameron Bassindale

27.09.2023 | Article

Healthcare professionals celebrate new data in diabetic kidney disease

In the lead up to ADA 2023, eHCPs discussed treatments and trials related to DKD

By Cameron Bassindale

21.09.2023 | Article

Respiratory tracker: NHS England’s #AskAboutAsthma got eHCPs talking in September

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Cameron Bassindale

19.09.2023 | Article

The social media impact of top-10 pharma’s CEOs

CREATION.co looks at the social media use of CEOs at the top 10 pharma companies

By Cameron Bassindale

12.06.2023 | Article

A day in the life of CREATION.co’s Winning Analyst Team – BHBIA…

The CREATION.co Insights Team is proud to have won BHBIA BOBI Award Analyst Team of the year

By Natalie Verghese and Cameron Bassindale