Meet the Author

Mark Sullivan

Mark uses his passion for data analysis to find actionable insights to inform pharma teams' strategic decisions.

Mark is an avid sports fan whether watching or playing. He enjoys spending time with his family and friends and watching films.

Articles by Mark Sullivan

How HCPs responded to the HIV landscape in 2023

12.01.2024 | Article

How eHCPs responded to the HIV landscape in 2023

Looking at the evolving HIV landscape in Europe based on online HCP conversations

By Mark Sullivan

19.10.2023 | Article

How eHCPs can influence the HIV epidemic in South America

Looking at the eHCP conversation in South American regarding disparities in HIV prevention

By Mark Sullivan

On-Demand | Webinars

Identifying Your Rising Star DOLs

This webinar will look at the next step in DOL engagement – identifying HCP Rising Star DOLs

By Katie Kennedy and Mark Sullivan

On-Demand | Webinars

The Top 50 Global Digital Opinion Leaders in T2D – The Launch…

The world’s most comprehensive syndicated study of the top 50 Global DOLs in Type 2 Diabetes

By Daniel Ghinn and Mark Sullivan

02.05.2023 | Article

eHCPs divided on new guidelines and challenges facing paediatric obesity

CREATION Pinpoint tracked what over 4,500 eHCPs had to say on paediatric obesity

By Mark Sullivan

03.03.2023 | Article

Respiratory tracker: eHCPs are hopeful about declining flu and RSV numbers

CREATION Pinpoint® identified 2,230 UK eHCP posts discussing respiratory diseases.

By Mark Sullivan

31.01.2023 | Article

The divided UK eHCP opinions on Medical Cannabis

Many see medical cannabis as an alternative medicine to relieve some patients symptoms

By Mark Sullivan

22.01.2023 | Article

Respiratory tracker: eHCPs focus on paediatric cases

An increased attention towards RSV by HCPs was noticed by CREATION in the last month

By Mark Sullivan

21.12.2022 | Article

Respiratory tracker: HCPs advocate for Advanced Practitioners and COVID readiness

The most shared post among UK HCPs focused on GP access within the NHS

By Mark Sullivan

16.12.2022 | Article

NHS strikes: What do HCPs think of Industrial Action

"Strike action is a last resort. But it can be a powerful tool for change." - RCN

By Mark Sullivan

24.11.2022 | Article

Respiratory tracker: HCPs discuss “Your Lungs for Life” campaign, ways to reduce…

This month the conversation by HCPs online on respiratory disease decreased by 920 posts

By Mark Sullivan

24.10.2022 | Article

Respiratory tracker: HCPs discuss inhaler technique during #askaboutasthma and react to patients’…

This month UK HCPs were most active on 04 October, posting about respiratory diseases 325 ti

By Mark Sullivan

05.09.2022 | Article

Respiratory tracker: Climate crisis = Health crisis, HCPs share their opinions at…

The most shared post was on the dangers of misinformation and why context is important

By Mark Sullivan

26.08.2022 | Article

Respiratory tracker: HCPs discuss the carbon impact of inhalers and thunderstorm asthma

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Mark Sullivan

22.07.2022 | Article

Respiratory tracker: HCPs look forward to the COVID-19 booster and flu jab

The topic of conversation that generated excitement and discussion was news about over-50s..

By Mark Sullivan

22.06.2022 | Article

Respiratory tracker: HCPs discuss Clean Air Day and react to Chris Whitty’s…

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Mark Sullivan

24.05.2022 | Article

Respiratory tracker: Can you put a price on asthma care? UK HCPs…

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Mark Sullivan

28.04.2022 | Article

How HCPs are responding to Koo – India’s answer to Twitter

Whilst a relationship between Twitter and Koo may or may not be possible, it is worth...

By Mark Sullivan

21.04.2022 | Article

Respiratory tracker: UK HCPs stress COVID-19 is not finished yet

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Mark Sullivan

22.03.2022 | Article

Respiratory Tracker: UK HCPs welcome new Asthma and Lung UK charity and…

UK HCPs welcome new Asthma and Lung UK charity and highlight unmet needs

By Mark Sullivan

16.03.2022 | Article

HCPs discuss novel treatments as they meet back in person at ASCO…

HCPs discuss novel treatments as they meet back in person at ASCO GU 2022...

By Mark Sullivan

22.02.2022 | Article

Respiratory tracker: UK HCPs shared findings of the relationship between deprivation and…

A new story that emerged this month was a first of its kind study which looked to examine...

By Mark Sullivan

21.01.2022 | Article

Respiratory Tracker: HCPs shared how to prevent and control seasonal respiratory infections

Insights into online HCPs' respiratory disease related conversation from Dec '21 - Jan '22

By Mark Sullivan

22.12.2021 | Article

Respiratory Tracker: UK HCPs engaged in the British Thoracic Society’s 2021 Winter…

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Mark Sullivan

Diabetes doctor watching a virtual medical congress on laptop

25.11.2021 | Article

5 Key Learnings From HCPs’ Online Conversations During EASD 2021

We isolated and analysed the online HCP conversation that arose from the 2021 EASD event...

By Mark Sullivan

24.11.2021 | Article

UK Respiratory Tracker: Healthy lungs have never been more important to UK…

HCPs discuss National COPD Action plan...

By Mark Sullivan

UK HCPs voice concern as cigarette company takes more control of UK inhaler market

21.10.2021 | Article

UK HCPs agree with 3 key messages of NHS campaign #AskAboutAsthma

Bringing you the latest insights into online HCPs' respiratory disease related conversation

By Mark Sullivan

UK HCPs voice concern as cigarette company takes more control of UK inhaler market

21.09.2021 | Article

UK HCPs voice concern as cigarette company takes more control of UK…

A developing story shared by HCPs throughout this month was news that cigarette company...

By Mark Sullivan

24.08.2021 | Article

UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

By Mark Sullivan

22.07.2021 | Article

UK HCPs debate the impact of “Freedom Day”

UK HCPs debate the impact of “Freedom Day”

By Mark Sullivan

22.06.2021 | Article

UK HCPs rally behind their peers and others warn of ‘thunderstorm asthma’

UK HCPs rally behind their peers and others warn of ‘thunderstorm asthma’

By Mark Sullivan

Male doctor examining head scan

04.06.2021 | Article

HCPs believe national governing bodies need to do more to prevent sports…

The lack of a cure for neurodegenerative diseases means HCPs focus their online conversation

By Mark Sullivan

UK HCPs highlight areas for change after asthma death toll data

21.05.2021 | Article

UK HCPs discuss inhaler technique on World Asthma Day

HCPs used social media to spread the latest articles and scientific findings surrounding...

By Mark Sullivan

Respiratory tracker banner

21.04.2021 | Article

UK HCPs celebrate positive trial for asthma drug used in COVID-19 patients

The key driver behind the spike seen on 12th April was the release of results from the...

By Mark Sullivan

22.03.2021 | Article

UK HCPs share scientific research in COPD and encourage peer participation in…

Discover what healthcare professionals (HCPs) think about respiratory disease

By Mark Sullivan