Respiratory tracker: Legionella bacteria in the Bibby Stockholm barge causes concern in UK eHCPs

21.08.2023 | Tracker

Respiratory tracker: Legionella bacteria in the Bibby Stockholm barge causes concern in UK eHCPs

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (eHCP) conversation regarding respiratory disease. 

​​Between 21 July and 20 August 2023 CREATION Pinpoint® tracked the conversations of UK eHCPs discussing respiratory diseases on X (formerly Twitter). We analysed 2,319 posts discussing respiratory diseases by 1,137 eHCPs.

UK eHCP lung cancer conversation was significantly higher than the rest of the month on 01 August, which was World Lung Cancer Day. 93% of the World Lung Cancer day posts were shares of posts by larger organisations, such as the Roy Castle Lung Cancer Foundation. eHCPs were passionate about signifying the importance of the day and raising awareness of the dangers and causes of lung cancer.

On 28 July there was a peak in the number of asthma posts, as many UK eHCPs continued to support the expanding ULEZ zone in London in providing clean air.

The pneumonia conversation peaked on 12 August, after a BBC article was released reporting on Legionella bacteria found on the Bibby Stockholm barge

85% of the pneumonia posts on this day were shares of a post by Daniel Goyal, a Medical Consultant in Scotland. Leigonella is a bacteria that can cause pneumonia, with a 10% mortality rate, causing concern in eHCPs over the “negligence” that caused the situation

With the traction this article gained, it was also the top shared article by UK eHCPs in the respiratory conversation this month. Another resource that gained the attention of UK eHCPs was an NHS asthma inhaler technique poster, aiming to help asthma patients to improve their inhaler technique in 18 different types of inhaler.

Each month, we track the eHCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch

Methodology

  • This article analysed the conversation on X of HCPs in the UK discussing respiratory disease and related terms between 21 June and 20 July 2023 using CREATION Pinpoint®.
  • Between 21 June and 20 July 2023, there were 2,702 UK eHCP mentions of respiratory disease and related terms, from 1,232 unique UK eHCP authors. 

Click here to read the latest respiratory tracker

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Meet the Author

Hannah Ghinn

After completing her graduate year as an insights analyst, Hannah now uses her broadened knowledge of the pharmaceutical industry and the work we do at CREATION to assist Daniel and Joanna, the CEO and COO. She uses her critical thinking skills from her psychology with business degree to efficiently handle her responsibilities.

Hannah enjoys exploring new places, and can often be found out on an adventure during the weekends. She one day hopes to have travelled to every country in the world.

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