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03.08.2020 | Insight

Top 50 Pharma Tracker: COVID-19 candidates take over all HCP conversation

By CREATION.co

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

July’s Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

August
Rank
July
Rank
Company
Name
Total
Mentions
Account
Mentions
Account
Retweets
Number of
accounts
mentioned
13AstraZeneca1,9254352112
21Gilead1,52025992
34Johnson & Johnson*1,41669917615
42Pfizer1,0623184511
513Abbott772291613
65GSK7703019111
76Roche688242193
89Bayer61911853
98Sanofi4333406916
1011AbbVie342320106
117Novartis341206298
1210Merck & co269146144
1318Biogen2443631
1414Otsuka176211
1516Novo Nordisk154132325
1620Lilly1383252
1715Boehringer12583304
1830BMS125110112
1923Teva1164136
2012Regeneron109000
2117Amgen10985225
2231Takeda7243123
2336Bausch581321
2428Merck KGaA483094
2521Mylan461411
2622Fresenius431023
2729Allergan43000
2825Eisai33101
2924Grifols31000
3035Chugai30000
3139Vertex282811
3232CSL2419102
3327Menarini22441
3438Servier211352
3526Daiichi-Sankyo20211
3643Sun18711
3719UCB172283
3840Astellas131112
3934Alexion5702
4033Ipsen224142
4142Mitsubishi tanabe pharma2000
4250Endo2000
4346Sumitomo dainippon1000
50N/AMeiji0000
50N/AYunnan baiyao0000
50N/AOno0000
50N/AShanghai0000
50N/AAurobindo0000
5050Jiangsu hengrui0000
5050Sino0000

July’s insights from HCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by HCPs on Twitter during July 2020 were Gilead, Pfizer, AstraZeneca, Johnson and Johnson (J&J), and GSK

Top 50 Pharma discussed online

Gilead maintained its position as the most mentioned pharmaceutical company for a 5th month due largely to its COVID-19 treatment candidate, remdesivir. Of all mentions of a Top 50 Pharma company by HCPs on Twitter, COVID-19 made up 43% of the conversation. Key drivers within this conversation included price discussions related to remdesivir as well as reactions to general trial results. At the beginning and middle of the month respectively, Pfizer and BioNTech as well as AstraZeneca and Oxford’s COVID-19 vaccine candidates received positive and promising results whilst at the end of the month, Roche’s tocilizumab was found to have no benefit for COVID-19 pneumonia.

 

Top 50 Pharma discussed online

In the rest of the conversation, seperate from COVID-19, successful trial results, including for Bayer’s finerenone and Boehringer’s empagliflozin, reaped positive engagement from HCPs. One HCP in the US not only congratulated Bayer for their results but also two of the trialists involved in the study. Another US HCP shared Boehringer’s trial results adding his highlights from the report.

CREATION.co continues to analyse online HCP conversation on a variety of topics including virtual congress, healthcare changes since the pandemic, product development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

  • In July 2020, CREATION Pinpoint® identified 13,564 healthcare professional (HCP) authored tweets from 6,981 individual HCPs mentioning a top-50 pharmaceutical company (according to revenue). 
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 pharmaceutical company between July 1st and July 31th 2020.
  • In some cases, a tweet may mention more than one company account (eg. @abbottnews and @abbottglobal) – this only counts as one Company Mention but two Account Mentions.
  • The Number of Twitter Accounts Mentioned only include those accounts mentioned by HCPs.
  • * Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen. In July, 534 of these posts mentioned Janssen.
  • **Whilst included in the Top 50 Pharma list according to revenue from 2019, Shire has since been acquired by Takeda and no longer holds a Twitter account.

The Top 50 Pharma tracker archive

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CREATION.co

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