Articles by Paul Grant

12.11.2015 | Article

Corporate personality for pharma in social media

In this article, the fifth in a series of ‘how-to’ guides for the pharmaceutical industry...

By Paul Grant

20.10.2015 | Article

Preparation of pre-approved content for use in pharma social media channels

In this article, the fourth in a series of ‘how-to’ guides for the pharmaceutical...

By Paul Grant

25.06.2015 | Article

Selecting an engagement channel and identifying audience needs

In this article, the third in a series of ‘how-to’ guides for the pharmaceutical industry...

By Paul Grant

28.05.2015 | Article

Using Big Data Systems to Understand Health Care Professional Conversations in Public…

On June 15, 2015 it will be my privilege to represent Creation Healthcare at the DIA 2015 51

By Paul Grant

28.05.2015 | Article

‘Agile’ content approvals in the pharmaceutical industry

In this article, the first in a series of ‘how-to’ guides for the pharmaceutical industry...

By Paul Grant

28.05.2015 | Article

Scenario planning for engagement in pharmaceutical communication

Previously, we looked at the case for ‘agile approvals’ and considered how regulatory...

By Paul Grant

19.03.2015 | Article

Three key insights – Paul Sufka

During early 2015 we celebrated ten individuals "...advancing the cause of social media...

By Paul Grant

12.03.2015 | Article

Three key insights – Bertalan Meskó

During early 2015 we celebrated ten individuals "...advancing the cause of social media...

By Paul Grant

05.03.2015 | Article

Three key insights – Philip Gardiner

During early 2015 we celebrated ten individuals "...advancing the cause of social media...

By Paul Grant

26.02.2015 | Article

Three key insights – Kevin Pho

This website was created to focus on healthcare professional digital opinion leaders...

By Paul Grant

25.02.2015 | Article

10 exemplary ‘social media’ healthcare professional mentors

Take just the briefest moment to think about how social media has completely changed the...

By Paul Grant

17.12.2014 | Article

The U.S. HCP insights story from Creation Pinpoint

During 2014, at client meetings and in presentations at congresses throughout the United...

By Paul Grant

27.11.2014 | Article

Stanford Medicine X: presenting the evidence of healthcare professionals using Twitter

During September 2014, it was my pleasure to represent Creation Healthcare at the Stanford..

By Paul Grant

27.10.2014 | Article

Healthcare professionals discussing health reform, by location

During August I was pleased to guest-blog a three-part series of articles on health reform..

By Paul Grant

25.09.2014 | Article

Talking through the data – Health reform in the United Kingdom and…

Health reform. Politics. Two topics that are inextricably linked...

By Paul Grant

23.09.2014 | Article

Health reform HCP insights presented at Health2.0

Health reform HCP insights presented at Health2.0

By Paul Grant

14.05.2014 | Article

Social media in Spain; core to pharmaceutical innovation?

As the taxicab drew to a halt near the curb of Barcelona's Gran Vía Les Corts Catalanes...

By Paul Grant

08.05.2014 | Article

Improving pharmaceutical marketing performance using big data solutions

The SMi Big Data in Pharma conference will be held in London from the 12th-13th May...

By Paul Grant

20.01.2014 | Article

The argument for healthcare professional social media use

When we look at the impact of social media in health, we are almost certainly confronted...

By Paul Grant

15.01.2014 | Article

A technical analysis of compliance in the context of the FDA’s draft…

Unless you are still enjoying an extended vacation following the Christmas and New Year's...

By Paul Grant

14.01.2014 | Article

HCPs debate the real issues affecting A&E in the United Kingdom

BBC Radio 4's Today programme in the United Kingdom ran a story about how doctors...

By Paul Grant

24.02.2010 | Article

Defining healthcare engagement

During the 2010 ePharma Summit in Philadelphia, I used my time in between sessions to...

By Paul Grant

24.02.2010 | Article

The next great red herring after social media

The many self-professing ‘Social Media Gurus’ remind me of the heady days when I first...

By Paul Grant

24.02.2010 | Article

Transitioning from local to global engagement

‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New...

By Paul Grant

13.11.2009 | Article

The role of a digital engagement strategist

It could be a person at a party, or a taxi driver making casual conversation, or a friend...

By Paul Grant

21.09.2009 | Article

Let the information come to you

As healthcare and pharmaceutical communication rapidly adapts to changes in regulations...

By Paul Grant

17.07.2009 | Article

Adverse event reporting in the context of social media

While it may seem that adverse event (AE) reporting is an obstacle to the take-up of...

By Paul Grant

16.07.2009 | Article

The ultimate online health consumer journey

Here is a simple truth. A pharmaceutical company needs to sell its products so that it...

By Paul Grant

15.07.2009 | Article

Improving online conversion for healthcare companies

Marketing and communications departments, external agencies, senior management and the IT...

By Paul Grant

14.07.2009 | Article

The new rules of pharmaceutical engagement

Some marketing is sporadic and disjointed, with one activity seemingly completely...

By Paul Grant

13.07.2009 | Article

Pharmaceutical companies in ‘the world of tomorrow’

The 'current' pharmaceutical online. For many pharmaceutical brands, the uncharted waters...

By Paul Grant

03.07.2009 | Article

The (rightfully) slow adopters of emerging channels

Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masse

By Paul Grant

03.07.2009 | Article

Well, what do you know?

This phrase is just one of those human communication oddities: normally a rhetorical questio

By Paul Grant

03.07.2009 | Article

The bottom line of social media engagement

Picture the scene: An enthusiastic communications executive presents a report to the...

By Paul Grant

01.07.2009 | Article

Experiment, within reason

A lot of modern activity around online marketing and communications has become far too...

By Paul Grant

12.03.2009 | Article

Architecture as a metaphor

If you were to commission a new government office or commercial headquarters, you would...

By Paul Grant

14.07.2008 | Article

What happened to good old ‘viral marketing’?

The short answer is: "Nothing happened to good old viral marketing". It is still alive...

By Paul Grant

11.07.2008 | Article

Ensuring your website is still accessible

Some years ago the importance of website accessibility came to the forefront when the...

By Paul Grant

10.07.2008 | Article

Joining in on the social media conversation

Large commercial brands throughout the world are acknowledging the role of social media...

By Paul Grant

07.07.2008 | Article

United Kingdom politics and the online opportunity

The United Kingdom's politicians have missed many opportunities created by new Internet...

By Paul Grant

17.04.2008 | Article

Knowing your customer will give you the edge

Customer relationship management (CRM) has seen great advances in recent years, as have...

By Paul Grant

12.03.2008 | Article

Teen-tools’ in business and government

There are so many emerging social networking tools for the integrated citizen of the future

By Paul Grant

12.03.2008 | Article

All media is ‘social’

If you have heard a lot of talk about 'social media' that is because it is a niche type...

By Paul Grant

12.03.2008 | Article

Interactive strategy must change over time

Once upon a time a little website known as 'Friends Reunited' swept the world with the...

By Paul Grant