12.11.2015 | Article
Corporate personality for pharma in social media
In this article, the fifth in a series of ‘how-to’ guides for the pharmaceutical industry...
By Paul Grant
20.10.2015 | Article
Preparation of pre-approved content for use in pharma social media channels
In this article, the fourth in a series of ‘how-to’ guides for the pharmaceutical...
By Paul Grant
25.06.2015 | Article
Selecting an engagement channel and identifying audience needs
In this article, the third in a series of ‘how-to’ guides for the pharmaceutical industry...
By Paul Grant
28.05.2015 | Article
Scenario planning for engagement in pharmaceutical communication
Previously, we looked at the case for ‘agile approvals’ and considered how regulatory...
By Paul Grant
28.05.2015 | Article
Using Big Data Systems to Understand Health Care Professional Conversations in Public…
On June 15, 2015 it will be my privilege to represent Creation Healthcare at the DIA 2015 51
By Paul Grant
28.05.2015 | Article
‘Agile’ content approvals in the pharmaceutical industry
In this article, the first in a series of ‘how-to’ guides for the pharmaceutical industry...
By Paul Grant
19.03.2015 | Article
Three key insights – Paul Sufka
During early 2015 we celebrated ten individuals "...advancing the cause of social media...
By Paul Grant
12.03.2015 | Article
Three key insights – Bertalan Meskó
During early 2015 we celebrated ten individuals "...advancing the cause of social media...
By Paul Grant
05.03.2015 | Article
Three key insights – Philip Gardiner
During early 2015 we celebrated ten individuals "...advancing the cause of social media...
By Paul Grant
26.02.2015 | Article
Three key insights – Kevin Pho
This website was created to focus on healthcare professional digital opinion leaders...
By Paul Grant
25.02.2015 | Article
10 exemplary ‘social media’ healthcare professional mentors
Take just the briefest moment to think about how social media has completely changed the...
By Paul Grant
17.12.2014 | Article
The U.S. HCP insights story from Creation Pinpoint
During 2014, at client meetings and in presentations at congresses throughout the United...
By Paul Grant
27.11.2014 | Article
Stanford Medicine X: presenting the evidence of healthcare professionals using Twitter
During September 2014, it was my pleasure to represent Creation Healthcare at the Stanford..
By Paul Grant
27.10.2014 | Article
Healthcare professionals discussing health reform, by location
During August I was pleased to guest-blog a three-part series of articles on health reform..
By Paul Grant
25.09.2014 | Article
Talking through the data – Health reform in the United Kingdom and…
Health reform. Politics. Two topics that are inextricably linked...
By Paul Grant
23.09.2014 | Article
Health reform HCP insights presented at Health2.0
Health reform HCP insights presented at Health2.0
By Paul Grant
14.05.2014 | Article
Social media in Spain; core to pharmaceutical innovation?
As the taxicab drew to a halt near the curb of Barcelona's Gran Vía Les Corts Catalanes...
By Paul Grant
08.05.2014 | Article
Improving pharmaceutical marketing performance using big data solutions
The SMi Big Data in Pharma conference will be held in London from the 12th-13th May...
By Paul Grant
20.01.2014 | Article
The argument for healthcare professional social media use
When we look at the impact of social media in health, we are almost certainly confronted...
By Paul Grant
15.01.2014 | Article
A technical analysis of compliance in the context of the FDA’s draft…
Unless you are still enjoying an extended vacation following the Christmas and New Year's...
By Paul Grant
14.01.2014 | Article
HCPs debate the real issues affecting A&E in the United Kingdom
BBC Radio 4's Today programme in the United Kingdom ran a story about how doctors...
By Paul Grant
24.02.2010 | Article
Transitioning from local to global engagement
‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New...
By Paul Grant
24.02.2010 | Article
Defining healthcare engagement
During the 2010 ePharma Summit in Philadelphia, I used my time in between sessions to...
By Paul Grant
24.02.2010 | Article
The next great red herring after social media
The many self-professing ‘Social Media Gurus’ remind me of the heady days when I first...
By Paul Grant
13.11.2009 | Article
The role of a digital engagement strategist
It could be a person at a party, or a taxi driver making casual conversation, or a friend...
By Paul Grant
21.09.2009 | Article
Let the information come to you
As healthcare and pharmaceutical communication rapidly adapts to changes in regulations...
By Paul Grant
17.07.2009 | Article
Adverse event reporting in the context of social media
While it may seem that adverse event (AE) reporting is an obstacle to the take-up of...
By Paul Grant
16.07.2009 | Article
The ultimate online health consumer journey
Here is a simple truth. A pharmaceutical company needs to sell its products so that it...
By Paul Grant
15.07.2009 | Article
Improving online conversion for healthcare companies
Marketing and communications departments, external agencies, senior management and the IT...
By Paul Grant
14.07.2009 | Article
The new rules of pharmaceutical engagement
Some marketing is sporadic and disjointed, with one activity seemingly completely...
By Paul Grant
13.07.2009 | Article
Pharmaceutical companies in ‘the world of tomorrow’
The 'current' pharmaceutical online. For many pharmaceutical brands, the uncharted waters...
By Paul Grant
03.07.2009 | Article
The bottom line of social media engagement
Picture the scene: An enthusiastic communications executive presents a report to the...
By Paul Grant
03.07.2009 | Article
The (rightfully) slow adopters of emerging channels
Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masse
By Paul Grant
03.07.2009 | Article
Well, what do you know?
This phrase is just one of those human communication oddities: normally a rhetorical questio
By Paul Grant
01.07.2009 | Article
Experiment, within reason
A lot of modern activity around online marketing and communications has become far too...
By Paul Grant
12.03.2009 | Article
Architecture as a metaphor
If you were to commission a new government office or commercial headquarters, you would...
By Paul Grant
14.07.2008 | Article
What happened to good old ‘viral marketing’?
The short answer is: "Nothing happened to good old viral marketing". It is still alive...
By Paul Grant
11.07.2008 | Article
Ensuring your website is still accessible
Some years ago the importance of website accessibility came to the forefront when the...
By Paul Grant
10.07.2008 | Article
Joining in on the social media conversation
Large commercial brands throughout the world are acknowledging the role of social media...
By Paul Grant
07.07.2008 | Article
United Kingdom politics and the online opportunity
The United Kingdom's politicians have missed many opportunities created by new Internet...
By Paul Grant
17.04.2008 | Article
Knowing your customer will give you the edge
Customer relationship management (CRM) has seen great advances in recent years, as have...
By Paul Grant
12.03.2008 | Article
Interactive strategy must change over time
Once upon a time a little website known as 'Friends Reunited' swept the world with the...
By Paul Grant
12.03.2008 | Article
All media is ‘social’
If you have heard a lot of talk about 'social media' that is because it is a niche type...
By Paul Grant
12.03.2008 | Article
Teen-tools’ in business and government
There are so many emerging social networking tools for the integrated citizen of the future
By Paul Grant