Respiratory tracker: eHCPs raised awareness of respiratory diseases at RCPCH 2023

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (eHCP) conversation regarding respiratory disease. 

​​Between 21 May and 20 June 2023 CREATION Pinpoint® tracked the conversations of UK eHCPs discussing respiratory diseases. We analysed 3,161 posts discussing respiratory diseases from 1,403 eHCPs.

As the weather in the UK is heating up, the online conversation has been increasing around the topic of hayfever. 10% of the asthma conversation was discussing hayfever and high pollen counts, with eHCPs educating their networks on ‘thunderstorm asthma’, which can affect asthma patients and people with hayfever. 24 UK eHCPs shared the BBC News update on thunderstorm warnings around the UK.

Thunderstorms can cause asthma symptoms to get worse because they smash pollen into smaller particles that can go deeper into your lungs.
This is known as ‘thunderstorm asthma’.https://t.co/RWg57oSlfG @asthmalunguk

— Dr Nick Hopkinson (@COPDdoc) June 11, 2023

The Royal College of Paediatrics and Child Health (RCPCH) conference attracted eHCPs, causing a spike in online conversation on 24 May. The RCPCH conversation was referenced often using the hashtag #RCPCH23. Damian Roland, a paediatrician from Leicester, posted about data shared at the conference, which was shared by 23 other UK eHCPs.

"Asthma warning plans overemphasise salbutamol as therapy & can suggest acceptable use of high doses"@EvelinaLondon have essentially banned weaning strategies.

Concords with variation shown in @PERUKItweep
data (published shortly hopefully)https://t.co/rvgPWtxZDe#RCPCH23 pic.twitter.com/lS4bZwFHh1

— Damian Roland (@Damian_Roland) May 24, 2023

This month, eHCPs were very vocal around the topic of advocacy and awareness, bringing to light the St. Emlyn’s blog on a patient with asthma precipitated by anaphylaxis and a tragic event that occurred from this. 51 UK eHCPs shared the blog link, urging their networks to read it and learn from it with the goal of reducing deaths from anaphylaxis and asthma.

Please visit @stemlyns to read about Max and the reasons why we need the AMAX4 algorithm in anaphylaxis/asthma. I promise you'll learn from this tragic story. Thank you Ben and Tamara.

Joining @DFTBubbles @LITFLblog to get the learning out there.https://t.co/UYBer26nih

— Simon Carley (@EMManchester) June 13, 2023

Each month, we track the eHCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch. 

Methodology

• This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 May and 20 June 2023 using CREATION Pinpoint®.

• Between 21 May and 20 June 2023, there were 3,161 UK eHCP mentions of respiratory disease and related terms, from 1,403 unique UK eHCP authors. 

Click here to view the latest respiratory tracker