Top 50 Pharma Tracker: Pfizer’s Super Bowl advert is a touchdown for eHCPs

12.03.2024 | Tracker

Top 50 Pharma Tracker: Pfizer’s Super Bowl advert is a touchdown for eHCPs

Discover what healthcare professionals (eHCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are eHCPs responding to drug launch news? How are eHCPs talking about or engaging with the Top 50 pharma companies on social media? Each week, CREATION.co’s tracking updates bring you the latest insights from the conversation of eHCPs across the globe discussing these topics and more.

The Top 50 Pharmaceutical Companies mentioned by eHCPs on X

February
Rank
January
Rank
Company
Name
Total
Mentions
Account
Mentions
Account
Retweets
11Pfizer2,3201752
22Moderna1,645590
33Johnson & Johnson7222147
44AstraZeneca68540113
57Bayer464917
65GSK36111813
714AbbVie2502154
86Novavax20880
919Takeda1891720
1010Roche1666712
1117Abbott1631538
1211Novo Nordisk159643
1313Sanofi147638
1418Gilead Sciences132561
149Lilly128730
1622BMS115601
178BioNTech10330
1825Amgen101714
1914Novartis96401
2012Merck & Co94365
2123Boehringer Ingelheim87741
2227Biogen82241
2331Daiichi Sankyo74173
2420Organon4820
2525Regeneron33172
2528Otsuka33170
2735UCB313115
2831Astellas29201
2921Servier281815
2928Fresenius28181
3124Vertex19176
3216Grifols1500
3230Eisai1520
3437Bausch1421
3539Teva1142
3642Incyte981
3733Viatris800
3736Ipsen830
3740CSL861
4050Perrigo760
4143Jazz Pharmaceuticals630
4234Merck KGaA500
4337Menarini200
4340Sun200
4344Chugai200
4645Horizon110
5050CSPC000
5050Shanghai000
5050Sino000
5050Jiangsu Hengrui000

The latest insights from eHCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by eHCPs on X in February 2024 were Pfizer, Moderna, Johnson & Johnson, AstraZeneca and Bayer.

CREATION.co identified 8,333 eHCP mentions of pharmaceutical companies in February 2024, decreasing by 2% over the previous month.

On 12 February, eHCPs discussed the new Pfizer advert shown at the Super Bowl – particularly celebrating its focus on the “Let’s Outdo Cancer” tagline. 

The advert showcased many influential scientific figures, from Galileo to Einstein. The inclusion of Katalin Kariko – the scientist who discovered the COVID-19 vaccine – was cause for celebration amongst the eHCP community. Oncologist Vivek Subbiah took the opportunity to celebrate these figures, and also shared the tagline of “Let’s Outdo Cancer”.

On 26 February, epidemiologist Daniel Park shared an article looking at the 1 year durability data of the Novavax COVID-19 vaccine – calling it “pretty remarkable”. His post was shared by 17 eHCPs.

On 28 February, eHCPs shared the announcement of a collaboration between AstraZeneca and oncology research organisation ‘Sarah Cannon Research Institute’ (SCRI). eHCPs particularly celebrated the shared goal of developing a model that widens patient access and improves delivery times for clinical trials. Oncologist Ishwaria Subbiah shared a news article detailing this collaboration, which was shared by a further 2 eHCPs.

The top shared links by eHCPs when mentioning a Top 50 pharma company discussed:

  1. A YouTube video to the Pfizer Super Bowl advert.
  2. An article of the long term safety data of the Novavax COVID-19 vaccine.
  3. A Wikipedia article discussing the COVID-19 pandemic.

CREATION.co continues to analyse online eHCP conversation on a variety of topics including virtual congress, healthcare changes since the pandemic, product development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

Methodology notes:

    • In February 2024, CREATION Pinpoint® identified 8,333 healthcare professional authored posts on X (Twitter) from 3,306 individual eHCPs mentioning a Top 50 Pharmaceutical company (according to revenue). 
    • Data for this research was analysed from the online X conversations of eHCPs in all languages mentioning a Top 50 Pharmaceutical company between 01 – 29 February 2024.
  • Unless otherwise specified, mentions of a company are not limited to its X account(s).
  • In some cases, an X post may mention more than one company account (e.g. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Johnson & Johnson Innovative Medicine (previously Janssen). In February 2024, 41 of these posts mentioned Johnson & Johnson Innovative Medicine or Janssen.

 

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Meet the Author

Aman Jandu

With a background working in IT systems administration, and leveraging a 1st Class degree in Digital Technologies, Aman uses his technical skills to apply a systematic approach to gather data and analyse insights.

Aman loves to Speedcube. While he can currently solve a Rubik’s Cube in around 20 seconds, he is learning how to complete it blindfolded.

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