Social media listening has become a vital tool for pharmaceutical brands to learn rapidly about their customers’ needs and experiences. But in the regulated pharmaceutical industry, the idea of searching through unlimited public conversations can be daunting and can raise challenging questions from pharmacovigilance and medical compliance colleagues.

If you have ever wondered how to run a social media listening study that your compliance colleagues will approve of, or if you are a pharmacovigilance professional and want to understand the risks and opportunities in social listening, then this webinar is for you.

In this Webinar, you will discover:

The risks to your pharmacovigilance teams when you conduct social media listening, and how can you mitigate those risks
Tried and tested principles for ensuring compliance with industry regulations and standards for compliant market research and social media listening, including those set by BHBIA and ABPI
How to build compliance into your social media listening from the start
Examples of pharmacovigilance in HCP social media listening

The webinar will focus on social media listening of healthcare professionals’ online conversations, with principles that can also be applied to public and patient listening. Request online now

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About CREATION

CREATION.co has been planning, implementing, and reporting on social media listening for pharmaceutical brands for more than ten years and has been at the forefront of digital compliance planning, working with industry to support the development of social media guidelines.

The company is frequently represented among international speakers at industry compliance and medical information groups including PIPA (Pharmaceutical Industry Pharmacovigilance Association), BHBIA (British Healthcare Business Intelligence Agency), and DIA (Drug Information Association).