On-demand Webinar: Pharmacovigilance in HCP Social Media Listening

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Social media listening has become a vital tool for pharmaceutical brands to learn rapidly about their customers’ needs and experiences. But in the regulated pharmaceutical industry, the idea of searching through unlimited public conversations can be daunting and can raise challenging questions from pharmacovigilance and medical compliance colleagues.

If you have ever wondered how to run a social media listening study that your compliance colleagues will approve of, or if you are a pharmacovigilance professional and want to understand the risks and opportunities in social listening, then this webinar is for you.

In this Webinar, you will discover:

  • The risks to your pharmacovigilance teams when you conduct social media listening, and how can you mitigate those risks
  • Tried and tested principles for ensuring compliance with industry regulations and standards for compliant market research and social media listening, including those set by BHBIA and ABPI
  • How to build compliance into your social media listening from the start
  • Examples of pharmacovigilance in HCP social media listening

The webinar will focus on social media listening of healthcare professionals’ online conversations, with principles that can also be applied to public and patient listening. Request online now

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CREATION.co has been planning, implementing, and reporting on social media listening for pharmaceutical brands for more than ten years and has been at the forefront of digital compliance planning, working with industry to support the development of social media guidelines.

The company is frequently represented among international speakers at industry compliance and medical information groups including PIPA (Pharmaceutical Industry Pharmacovigilance Association), BHBIA (British Healthcare Business Intelligence Agency), and DIA (Drug Information Association).

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Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.