Author: Adam Doggett

HCP customer insight: How to make it work for you

At CREATION, we deliver industry leading consulting by learning from healthcare professionals (HCPs) online. We have vast experience of delivering expertize to the healthcare and pharmaceutical sector for 20 years, presenting actionable insights to global audiences based on solid understanding developed through tried, tested and improved methods of HCP and industry understanding. In January 2018, I had the opportunity to share our world class methodology at the annual ‘Social Media in the Pharmaceutical Industry’ conference. Following on from that presentation, I have shared below the advice I presented to inspire others to think about what they can achieve by...

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Dr Tedros Adhanom – A Digital Opinion Leader

Dr Tedros Adhanom Ghebreyesus has landed the top job in international public health. The former Ethiopian Health Minister now takes the office of Director-General of the World Health Organisation (WHO), replacing predecessor Dr Margaret Chan. A strong shortlist of three candidates was judged by 194 WHO member countries with Dr Tedros nudging past his rivals to receive the accolades in the May election. The incoming Director-General is highly regarded for his services to public health and African affairs; former president Bill Clinton described him as ‘one of the ablest public servants I ever worked with’. Online reach More and...

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What doctors say about prediabetes: pharma disease-mongering or genuine concern?

In a recent study investigating the online conversations among healthcare professionals (HCPs) with an interest in type 2 diabetes, prediabetes (borderline diabetes) was identified as a key topic of interest. The study identified almost 50,000 diabetes related posts from UK HCPs using open online platforms over a one-year period. Around 1% (483 posts) of all conversation in the study mentioned prediabetes. The prediabetes conversation is primarily driven by doctors, who make up 108 of the 229 authors contributing to the discussion. Within that group, the most active and vocal are primary care specialists who contribute 69% of the posts...

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The big topic shared at the start of ADA was the big topic ADA did not want you to share

For many HCPs, using social media during congress meetings has become an integrated part of how they learn, document and share what is being presented, extending the reach of the meeting well beyond the location itself. A popular technique for sharing has been to take photos of presenters and their slides, and Tweet them. This has become commonplace at medical conferences, healthcare innovation and technology symposiums and many other disciplines in the field of academia and beyond. During the American Diabetes Association’s (ADA) 2017 Scientific Sessions which took place from 9-13 June, many HCPs were surprised and some even...

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West Africa Cycle challenge with Street Child

In September 2018, Street Child will be running the inaugural West Africa Cycle challenge, but in June 2017 I will be joining a team of pioneers to pilot the challenge. The charity ride, selected by cycling content writer Tom Owen as one of the top five toughest multi-day cycle challenges of 2017, will span the course of four days and cover 300km. Starting in Bo, Sierra Leone, and crossing the Liberian border to finish in Robertsport, the trip will be interspersed with project visits to witness first-hand the impact that Street Child is having on both rural and urban...

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