Author: Daniel Ghinn

Fifteen uses for Botox you never knew doctors talked about

Although Botox is well-known for reducing wrinkles, healthcare professionals have been talking online about some other possible benefits, particularly for pain and depression. Daniel Ghinn has been listening to the conversation and asks what pharma can learn from the social space. Listening to healthcare professionals (HCPs) talking about medicines can provide a glimpse into their experiences with products, as well as their hopes or concerns about what they hear from each other. On social media, it is common to find physicians, pharmacists and other professionals discussing how they do or may treat patients; indeed, some specialists have said interacting...

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What doctors say about Obamacare after US election

The Patient Protection and Affordable Care Act, also known as the ‘Affordable Care Act’ (ACA), or simply ‘Obamacare’, is a system of healthcare provision in the United States, implemented in 2010. The controversial system, which was designed to provide better healthcare to more people at a lower cost, has been widely debated and challenged ever since President Obama introduced his ideas for US healthcare reform. Under Obamacare, private healthcare insurers compete to offer health cover to customers who do not have plans provided by the government or their employers. The system includes government subsidies to help people buy insurance....

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What healthcare professionals say about Christmas

This year’s CREATION Christmas card features a few fun highlights from our data on healthcare professionals’ online conversations. We analysed 139,170 mentions of Christmas among healthcare professionals on public social media, in English and Spanish languages, during a one-year period to November 2016. During the one-year period in our mini-study, 57,264 healthcare professionals (HCPs) mentioned Christmas. Male HCPs talked less than their female peers about Christmas – Tweets and posts from male HCPs made up just 36% of all HCP mentions, whereas female HCPs contributed 64% of mentions of Christmas. One HCP stood out for his sheer volume of...

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[VIDEO] 7 metrics to find your HCP Digital Opinion Leaders

Following on from our article series, 7 metrics to find your HCP Digital Opinion Leaders (Part 1 & Part 2 available at the links), we turned the insights into a short video.  If you would like to delve even deeper into understanding healthcare professional digital opinion leaders, why not sign up for our webinar where you will find out more about influential doctors and other specialists using social media. CLICK HERE TO...

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What a team! Unique brains + unique technology for German vaccines study

This week I took part in a call with a group of international client colleagues, in which members of my team presented a report of our latest research study findings on the views of healthcare professionals. The call was led by Suzanna Gamwell who, in her role as Client Advocate, is primarily focused on making sure our clients gain everything possible from working with us. As Suzanna presented our initial report to the client’s team and facilitated the discussion, I was reminded that her knowledge of the study material followed weeks of working closely with our team of Research...

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